jess
carson
jones
ABOUT
DESIGN
PLAY
LETTERS

S'n'Shakespeare Festival

Fall 2021

brief

Design posters, programs, t-shirts, tickets, and social media graphics for Scotch’n’Soda Theatre’s Shakespeare scenefest.

skills

Photo Manipulation

Typesetting & Layout

Adobe Photoshop

Adobe Illustrator

process

Since this project had eight different directors, I met with the Artistic Director of Scotch’n’Soda to discuss potential visions for publicity. She said that she didn’t have anything specific in mind, but that something showing a fresh take on something old would be good.

I decided to go with an upside-down portrait of Shakespeare, since he was the one thing all eight scenes had in common. I chose a portrait that I thought most people would be familiar with, but took it into Photoshop to modernize it a little.

I chose to use Neue Haas Grotesk for the entire project, since it’s generally familiar to most people (but a little bit different) and wouldn’t draw attention away from the Shakespeare graphic.

reflections

It was a unique challenge to design one suite of publicity for eight different directorial visions, but certainly a valuable experience. I think it forced me to go a little simpler, so that the design felt more universal.

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brief

Design posters, programs, t-shirts, tickets, and social media graphics for Scotch’n’Soda Theatre’s Shakespeare scenefest.

skills

Photo Manipulation

Typesetting & Layout

Adobe Photoshop

Adobe Illustrator

process

Since this project had eight different directors, I met with the Artistic Director of Scotch’n’Soda to discuss potential visions for publicity. She said that she didn’t have anything specific in mind, but that something showing a fresh take on something old would be good.

I decided to go with an upside-down portrait of Shakespeare, since he was the one thing all eight scenes had in common. I chose a portrait that I thought most people would be familiar with, but took it into Photoshop to modernize it a little.

I chose to use Neue Haas Grotesk for the entire project, since it’s generally familiar to most people (but a little bit different) and wouldn’t draw attention away from the Shakespeare graphic.

reflections

It was a unique challenge to design one suite of publicity for eight different directorial visions, but certainly a valuable experience. I think it forced me to go a little simpler, so that the design felt more universal.